Telecom Operator Leverages Avalanche for Financial Operations
- Global mobile data traffic grew over 50% annually from 2012 to 2025, while operator service revenue increased less than 1% per year.
- Iris plans to focus its expansion on Latin America, Africa, and Asia instead of the U.S.
- A super-app product used by VIVA reduced churn among prepaid customers by 33% and increased their lifetime value by 35%.
- Iris operates on a dedicated Avalanche Layer 1 network for control over settlement and compliance.
- VIVA uses U.S. dollar stablecoin, USDi, for settlements and eligible operating reserves in volatile markets.
The integration of stablecoins in telecom operations can enhance financial stability and customer retention in emerging markets. This model’s success could reshape how telecom companies operate financially.
With a reported churn reduction of up to **33%**, the approach taken by VIVA demonstrates significant potential for improving customer loyalty through innovative financial solutions.(Source)
