Ripple Partners with Louisville Athletics to Promote XRP Branding
- Ripple’s partnership with Louisville Athletics will feature the XRP logo on Denny Crum Court for all home basketball games starting in the 2026-27 season.
- The agreement includes multi-year branding for both men’s and women’s basketball programs, alongside continued display of the Coach Denny Crum logo.
- Ripple will also sponsor financial and technology education programs aimed at Louisville student-athletes and the campus community.
- The collaboration will enhance Ripple’s visibility among sports fans, leveraging Louisville’s respected basketball program.
This strategic partnership not only elevates Ripple’s brand presence in college sports but also emphasizes educational initiatives related to finance and digital assets for student-athletes.
With this agreement, Ripple aims to strengthen its connection with sports fans while promoting financial literacy through targeted programs at Louisville. (Source)
