Polygon Slashes Wallet Costs Below $1

Polygon Achieves Cost-Effective Web3 Growth with Low Acquisition Costs

• IVEY Publishing released an MBA case study on Polygon’s user acquisition strategy, focusing on a Cost Per Wallet (CPW) average below $1.
• The study, developed with Addressable, analyzes millions of on-chain events to demonstrate the effectiveness of wallet-level targeting over traditional metrics like impressions.
• NFT campaigns achieved the lowest costs, onboarding over 14 million wallets at $0.2 to $0.5 per wallet.
• Gaming acquired approximately 500,000 wallets at $12 CPW, while enterprise partnerships ranged from $5 to $10 CPW.
• DeFi showed the highest acquisition costs, between $50 and $100 per wallet, due to reward-heavy liquidity programs.

The case study highlights Polygon’s innovative approach in reducing user acquisition costs across various sectors including NFTs and DeFi. It provides a framework for evaluating blockchain growth strategies with rigor similar to traditional tech industries.