Roaring Kitty, also known as Keith Gill, has returned to social media in May 2024 after a three-year silence, exciting the crypto and meme coin markets. Gill, a former financial planner from Massachusetts, is famous for his role in the GameStop stock surge in January 2021.
In mid-2019, Gill invested $53,000 in GameStop and actively promoted it on Reddit, Twitter, YouTube, and TikTok. His advocacy led to a historic short squeeze, driving GameStop’s stock from $4.56 to $347.51 in January 2021. The event highlighted the power of online retail traders and resulted in significant market disruptions and congressional hearings.
Upon his return, Gill’s single post garnered over 24 million views within 24 hours, sparking a 75% rise in GameStop’s share price and a surge in meme coins like Pepe (PEPE). The meme coin market capitalization increased by over 6%, demonstrating Gill’s continued influence.
The return of Roaring Kitty signals potential future market movements and underscores the impact of social media on financial markets.