Nexo Becomes Official Crypto Partner of Australian Open
- Nexo has secured a multi-year agreement with Tennis Australia to become the Official Crypto Partner of the Australian Open and Summer of Tennis.
- The partnership includes events like the United Cup, Adelaide International, Brisbane International, and Hobart International.
- Nexo’s branding will be visible on on-court coaching areas through the “Nexo Coaches Pod” during matches.
- The deal marks Nexo’s fourth major sports agreement this year, following partnerships with the DP World Tour, Acapulco Tennis Open, and Mifel Tennis Open.
- Tennis offers brands access to two billion fans globally and an affluent demographic more likely to follow the sport.
This partnership allows Nexo to connect with millions of tennis fans worldwide while aligning with a prestigious institution committed to innovation and progress in sports marketing. The collaboration is part of Nexo’s strategy to rebrand as a “digital asset wealth platform” after regulatory challenges in the U.S.
With its branding at major tennis events, Nexo aims to leverage tennis’s global reach and affluent audience for greater visibility and engagement in its evolving business model. (Source)
