Meliuz Pioneers Bitcoin Reserve Strategy in Brazil and Latam
- Meliuz, a Brazilian cashback company, has pivoted to adopt a bitcoin reserve strategy.
- The company has become one of the first public businesses in Brazil and Latin America to do so.
- CEO Israel Salmen announced shareholder approval for expanding this strategy.
- Meliuz recently purchased 274 BTC as part of this new approach.
Meliuz’s strategic shift to include a bitcoin reserve marks a pioneering move in Brazil and Latin America, highlighted by their recent acquisition of 274 BTC following shareholder approval.
Source (2.6)https://news.bitcoin.com/meliuz-purchases-274-btc-pioneering-bitcoin-treasury-strategy-in-brazil-and-latam/?rand=52384
