McDonald’s McRib is set to return to select U.S. locations on Oct. 27, 2026, prompting renewed speculation among bitcoin traders and crypto exchanges. Bitcoin.com News says bitcoin rose above its price on the McRib’s return date after each comeback from 2019 through 2024, but those gains were measured over the following 12 months, not necessarily soon after the sandwich returned.
After the 2025 return, bitcoin had not regained its return-date price and was down 21% as of Oct. 23, 2026; that 12-month period was still incomplete. The report describes the supposed McRib-bitcoin link as a market superstition, not a credible trading signal.
