Steak ‘n Shake Launches Bitcoin Treasury and Customer Rewards Program
- Steak ‘n Shake has formed a new Bitcoin treasury, funded by Bitcoin payments from its restaurant sales.
- For every “Bitcoin meal” sold, the company will donate approximately $0.23 (210 sats) to nonprofit OpenSats.
- In Q2, Steak ‘n Shake reported revenues of $69.3 million, a year-over-year increase of 12%.
- Same-store sales rose by over 10% in Q2 and continued to grow by an additional 15% in Q3.
- The fast-food chain saves about 50% on processing fees when accepting Bitcoin compared to credit card payments.
- A partnership with Fold allows customers to earn $5 in BTC when purchasing a “Bitcoin Meal” at around 400 locations nationwide.
The initiative reflects a growing trend among businesses to integrate Bitcoin into everyday transactions, enhancing customer engagement while supporting open-source development through donations.
With revenues increasing and new customer incentives like the BTC rewards program, Steak ‘n Shake aims to further engage the cryptocurrency community while accumulating Bitcoin for its treasury. (Source)
