Steak ‘n Shake Expands to El Salvador, Embraces Bitcoin Payments
- Steak ‘n Shake announced its expansion into El Salvador after participating in the country’s Bitcoin Histórico event.
- The fast food chain began accepting Bitcoin (BTC) payments in May and aims for global acceptance across all locations.
- The company reported an almost 11% increase in same-store sales in Q2 attributed to BTC acceptance.
- In November, Steak ‘n Shake celebrated a strong Q3 with a reported increase of over 15% in same-store sales quarter-over-quarter.
- The restaurant previously considered accepting Ether (ETH) but suspended the proposal due to backlash from the Bitcoin community.
Steak ‘n Shake’s move to accept Bitcoin highlights its commitment to cryptocurrency, reflecting a growing trend among merchants for everyday transactions. The company’s significant sales increases indicate a positive reception of this payment method among customers.
With a nearly 15% rise in same-store sales during Q3, Steak ‘n Shake is leading competitors like McDonald’s and Starbucks while reinforcing its focus on Bitcoin. (Source)
