Fold Launches Bitcoin Bonus Program with Steak ‘n Shake Partnership
- Fold Holdings, Inc. introduced a Bitcoin Bonus Program allowing employers to offer recurring Bitcoin bonuses without custody responsibilities.
- Steak ‘n Shake became the flagship partner, providing Bitcoin bonuses to over 10,000 hourly workers across its restaurant chain.
- The program targets mainstream employers beyond crypto-native companies and focuses on large-scale hourly workforces.
- Employers set bonus terms in dollars, and Fold converts and manages the Bitcoin distribution.
- Simple Mining adopted the program, offering a bonus to salaried employees based on tenure.
Fold’s Bitcoin Bonus Program allows companies like Steak ‘n Shake to provide cryptocurrency incentives without managing technical infrastructure, enhancing employee retention in sectors like food service and manufacturing.
This initiative marks Fold’s first product from its enterprise division, aiming to bring Bitcoin benefits to mainstream workplaces by addressing recruitment challenges intensified since the Covid-19 pandemic.(Source)