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Animoca Brands Launches Moca Chain for Identity

Moca Chain Mainnet Launches to Enhance Digital Identity Management

  • Moca Foundation and Moca Network launched the Moca Chain mainnet to manage decentralized digital identities.
  • The launch aims to address privacy risks associated with over $100 billion in annual data custody costs and AI agent web traffic.
  • Over nine partners, including SK Planet and Automobili Lamborghini, plan to integrate Moca Network’s AIR by 2026.
  • The network allows users to carry verified digital credentials across applications without repeatedly sharing personal information.
  • AIR provides businesses a single integration point for onboarding users and AI agents, reducing redundant data requests.

Moca Chain’s decentralized verification model reduces the need for companies to store sensitive information by allowing organizations to verify user data and issue tamper-resistant credentials linked to a unified digital identity. This approach is increasingly important as AI agents account for more online activity.

By integrating with consumer platforms, fintech companies, loyalty programs, and agentic commerce projects, Moca Network aims to provide individuals with sovereign ownership of their credentials while enabling businesses to establish trust without unnecessary data custody burdens.(Source)

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