Gemini, the cryptocurrency exchange, has signed a five-year sponsorship deal with Real Bedford FC, co-owned by Peter McCormack and backed by the Winklevoss twins. The deal, exclusively paid in Bitcoin, integrates crypto into the club’s financial operations.
This marks a significant milestone as Real Bedford is pioneering in the sports world by fully embracing Bitcoin. The club’s Bitcoin treasury has seen a +62% return, enhancing its financial stability and mitigating inflation impacts.
In April, the Winklevoss twins invested $4.5 million worth of Bitcoin into Real Bedford, joining McCormack who acquired the club in 2022. This investment aims to propel the club toward Premier League qualification and improve local youth opportunities.
This partnership underscores the strategic importance of cryptocurrency in transforming traditional sports financing, setting a new precedent in the industry.
