Kraken Partners with FIFA for World Cup 2026 Sponsorship
- Kraken is the official crypto exchange supporter of the FIFA World Cup 2026.
- The tournament will feature an expanded field of 48 teams and 104 matches across 16 host cities in the U.S., Mexico, and Canada.
- FIFA anticipates a cumulative global audience of over 6 billion viewers during the seven-week event.
- Kraken’s sponsorship aligns it with major sponsors like Adidas, Coca-Cola, and Visa.
- The tournament kicks off on June 11, featuring Mexico vs. South Africa at Estadio Azteca.
This partnership marks a significant expansion of Kraken’s sports sponsorships, which also include teams like Tottenham Hotspur and Atlético de Madrid. The collaboration comes as sports marketing in the crypto sector begins to recover from previous downturns following events like the collapse of FTX.
With its involvement in such a high-profile event, Kraken aims to enhance its visibility among a massive global audience expected during the World Cup.(Source)
