Alkimi’s Blockchain Solution for Transparent Advertising
- Alkimi uses Sui’s open ledger to track ad budgets in real-time, reducing fraud and increasing transparency.
- Brands like Coca-Cola, Dell, and Meta utilize Alkimi’s platform for more efficient ad spending.
- Alkimi claims a reduction of up to 68% in cost per thousand impressions (CPM) for AWS video campaigns.
- The platform processes over 25 million impressions daily, with a total of over 3.5 billion transactions completed.
Alkimi aims to tackle the opaque nature of online advertising by leveraging blockchain technology to provide transparency and efficiency in ad spending. This approach not only reduces intermediary fees but also ensures that advertisers get more value from their budgets.
By implementing decentralized infrastructure, Alkimi enhances data security and auditability, making it a promising solution for brands seeking greater accountability in advertising expenditures. (Source)
