Skip to content

KSA Bans Dutch Ads Pre-World Cup

KSA Tightens Regulations on Dutch Gambling Operators Ahead of World Cup

  • The Kansspelautoriteit (KSA) bans bets on the first yellow card and first corner kick for the upcoming FIFA World Cup in 2026.
  • A letter from KSA Chairman Michel Groothuizen warns operators of immediate sanctions for non-compliance with advertising and sponsorship rules.
  • The Dutch coalition agreement aims to introduce a complete advertising ban on online gambling, grouping it with sex work and drugs under a “sober policy.”
  • More than 4,600 takedown reports were filed against illegal gambling adverts on Meta platforms by the KSA in April.
  • 11.2% of KSA-licensed operator ads still reached users under age 24, despite existing restrictions.

The Kansspelautoriteit has intensified its regulatory measures ahead of the FIFA World Cup in response to increased gambling activity observed during previous tournaments like the European Championship in 2024. The enforcement is part of a broader strategy by the Dutch government to curb illegal activities associated with online gambling and protect vulnerable groups.

KSA’s actions reflect its commitment to enforcing strict regulations on both domestic and illegal operators, ensuring compliance with new policies aimed at reducing crime linked to online gambling. (Source)

Share