PokerStars Expands Network to Include External Operators
- PokerStars has launched a B2B site inviting external operators to join its online poker player pool.
- As of September, GGPoker had significantly more active cash-game players (9,292) compared to PokerStars (2,479).
- The network’s only case study is Sisal, an Italian operator owned by Flutter since August 2022.
- Sisal saw over a 50% increase in poker revenue after switching to PokerStars in December.
- The PokerStars network claims to have over three million players across more than 130 countries.
PokerStars is expanding its reach by allowing outside operators access to its player pool and tournaments through a new B2B platform. This move aims to rebuild liquidity and counteract the decline in activity on its global platform caused by regulatory fragmentation.
By integrating external operators like Sisal, which experienced significant growth after joining the network, PokerStars seeks to strengthen its market position against competitors like GGPoker with larger player bases.(Source)
