Polymarket Expands Paid Promotions in Esports
- Polymarket’s participant count increased from over 300 in early August to over 800 by October.
- Participants are paid to quote-retweet posts from Polymarket’s esports accounts on X, with fees ranging from $10 to nearly $900 per month.
- The use of X’s paid partnership tag has been missing since late August, despite guidelines requiring clear disclosure.
- Polymarket phased out PayPal payments due to account blocks, using a dashboard called PolyTrack for tracking and payouts.
- Riot Games has held sponsorship talks with Polymarket and Kalshi regarding esports circuits like League of Legends and Valorant.
Polymarket is actively expanding its promotional efforts within the esports sector by increasing the number of participants who engage with its branded content on social media platforms like X. This strategy involves compensating users based on their social media reach and activity levels.
The growth in participant numbers highlights Polymarket’s investment in organic-looking promotions, although transparency issues arise with the absence of disclosure tags since late August.(Source)
