Visa Survey Reveals Consumer Insights on Stablecoins in Asia
- Only 6% of survey respondents accurately understand how stablecoins function.
- 49% of those aware of stablecoins believe they are solely for buying and selling cryptocurrencies.
- Concerns about fraud and scams were the top barriers for potential stablecoin users.
- Asia leads global flows and onchain activity for stablecoins, with around 2.5 billion middle-class consumers targeted by payment companies.
- Visa is expanding its stablecoin settlement network to support more tokens and blockchains, including local-currency options.
The survey highlights a significant gap between interest in stablecoins and understanding their functionality, which could hinder adoption despite growing demand in Asia’s payment landscape.
With only a small percentage of consumers fully grasping how stablecoins work, Visa aims to transform this interest into trusted payment experiences as they expand their offerings in the region.
