Itaú Unibanco, Brazil’s largest bank, has opened crypto trading to all users of its Íon investment platform. As of now, clients can directly buy and sell Bitcoin (BTC) and Ethereum (ETH) through the app.
This move follows positive feedback from initial client surveys and marks a significant expansion in the bank’s digital asset services, which began in late 2023. With over 3.5 million downloads of the Íon app, the scale of this rollout is notable.
A standout feature is that Itaú developed its own security for clients’ crypto wallets internally, ensuring a higher level of fiduciary responsibility. Although only BTC and ETH are currently available, other tokens are under review pending regulatory risk assessments.
This strategic move positions Itaú Unibanco to compete with local and global crypto players, signaling a long-term commitment to integrating digital assets into mainstream banking.
