Chelsea FC Partners with Circle to Feature USDC on Team Kits
- Circle Internet Group has been named the principal partner for Chelsea Football Club for the 2026/27 season.
- The USDC branding will appear on the men’s, women’s, and academy shirts starting from August 30.
- This partnership marks a significant shift as Chelsea had been without a main shirt sponsor for some time.
- The deal does not include any payment functionalities for fans using USDC for tickets or merchandise.
- Circle’s sponsorship aims to enhance brand visibility among a global sports audience.
The partnership emphasizes brand placement without promoting USDC as a financial product, ensuring compliance with UK regulations. This strategic move positions USDC prominently in front of millions of football fans worldwide.
With USDC featured on Chelsea’s kits, the stablecoin gains substantial exposure during the club’s matches, starting with their game against Brighton on August 30. (Source)
