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Bluesky Launches as Decentralized X Rival

Bluesky’s Rise as a Decentralized Social Media Platform

  • Bluesky, originally a Twitter side project from December 2019, became independent in February 2022.
  • The platform is built on the decentralized authenticated transport (AT) protocol, allowing users to own and migrate their data.
  • By March 2026, Bluesky’s user base had grown to over 43 million, surpassing Meta’s Threads in the U.S.
  • In March 2026, Jay Graber stepped down as CEO, with Toni Schneider taking over as interim CEO.
  • Bluesky completed a $100 million Series B funding round in April 2025, led by Bain Capital Crypto.

Bluesky aims to revolutionize social media by offering a decentralized platform where users can control their data and migrate across servers seamlessly. This approach contrasts with traditional platforms like X (formerly Twitter), which operate within siloed ecosystems.

With its innovative AT protocol and substantial investment backing, Bluesky is positioned as a significant player in the evolving landscape of decentralized social media platforms (Source).

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