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Telegram Launches Platform for Next Neobanks

Telegram and TON are Redefining Web3 Finance with Embedded Solutions

  • TON has over 100 million wallets and more than 1 billion Telegram users, providing a built-in audience for financial services.
  • Ethena’s integration into TON exemplifies a shift towards embedding financial tools within existing platforms instead of standalone apps.
  • Users can deposit USDe in Telegram and start earning with just a few taps, eliminating the need for external wallets or accounts.
  • Tether Gold is now available on-chain, allowing users to access tokenized gold stored in Swiss vaults directly through Telegram.
  • TON’s infrastructure enables financial services to be seamlessly integrated into chat interfaces, enhancing user experience.

The future of finance may not rely on new apps but rather on embedding services within familiar platforms like Telegram. This approach aims to reduce friction and enhance usability for everyday users.

With over 100 million wallets, TON is paving the way for a new era in Web3 finance where embedded solutions take precedence over traditional app-based models.

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