Digital Euro Awareness Grows Interest Stalls

Digital Euro Awareness Rises, Yet Consumer Interest Stagnates

• 19,000 households from 11 EU countries participated in the study.
• Public awareness of the digital euro increased, but consumer interest did not match this rise.
• 28% of participants were ready to adopt the digital euro in August 2022, rising to 45% by June 2023.
• The adoption rate remained unchanged up to March 2024 despite increased awareness.
• 97% of households own a bank account, indicating a high baseline for financial inclusion.

The study found that while awareness of the digital euro has grown significantly among consumers, their willingness to adopt it has plateaued at around 45%, with many preferring existing payment methods.