Retail Giant’s Blockchain Pivot and $SUBBD’s Disruption in Creator Economy
- Beyond Inc., formerly Bed Bath & Beyond, is shifting towards blockchain with tZERO and digital securities.
- The company aims to modernize through tokenization of Real-World Assets (RWAs) and blockchain loyalty systems.
- $SUBBD Token targets the $85 billion creator economy, addressing the ‘middleman tax’ by merging Web3 with generative AI.
- $SUBBD has raised over $1.4 million in its presale, offering a fixed staking APY of 20% for the first year.
Legacy retailers like Beyond Inc. are embracing blockchain as a strategic move to revitalize their business models, while projects like $SUBBD are directly addressing inefficiencies in the creator economy by leveraging decentralized technologies.
This shift highlights a growing trend where traditional businesses and new digital ventures seek to enhance engagement and revenue through innovative use of blockchain technology, potentially reshaping industry landscapes. (Source)
