Fanatics Partners with Crypto.com to Launch Prediction Markets
- Fanatics is entering the prediction markets sector through a partnership with Crypto.com.
- CEO Michael Rubin announced the new platform will launch in the next couple of weeks.
- Prediction markets allow users to bet on real-world event outcomes, including sports and elections.
- Currently, Fanatics is licensed in only 23 U.S. states but sees potential demand in the remaining states.
- The platform may compete with existing prediction market platforms like Kalshi and Polymarket.
The launch of Fanatics’ prediction market could reshape engagement in betting on real-world events, leveraging its strong ties to sports merchandise and betting industries. Regulatory approval will be crucial for its availability across various states.
With plans for a launch in just weeks, Fanatics aims to tap into a growing market where it can leverage its existing licensing framework across multiple states.(Source)
