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NHL Launches Trademark Licensing in Prediction Markets

NHL Partners with Prediction Markets Kalshi and Polymarket

  • The NHL has signed multi-year licensing agreements with prediction market startups Kalshi and Polymarket.
  • Weekly prediction market volume surpassed $2 billion for the first time, with sports betting contributing $414.7 million.
  • Kalshi raised $300 million at a $5 billion valuation, while Polymarket secured a $2 billion investment, raising its valuation to $9 billion.

The NHL’s endorsement of Kalshi and Polymarket marks the first instance of a major U.S. sports league licensing its trademarks to prediction markets, potentially paving the way for other leagues to follow suit.

This move could accelerate growth in prediction markets as official partnerships bring credibility and attract new users, especially with record-breaking trading volumes now being achieved weekly. (Source)

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