FC Barcelona Faces Backlash Over Crypto Sponsorship Deal
- FC Barcelona signed a $22 million, three-year sponsorship deal with Zero-Knowledge Proof (ZKP), a crypto firm based in Samoa.
- Criticism arose due to ZKP’s limited online presence, having only launched its social media and white paper in early November.
- The club is under financial strain, holding €469 million ($542 million) in debt.
- Xavier Vilajoana, a former board member, expressed concerns over the partnership, citing potential “red flags” with ZKP.
- FC Barcelona clarified they have no connection to ZKP’s token or its issuance.
The partnership between FC Barcelona and the little-known crypto firm Zero-Knowledge Proof has sparked controversy due to the firm’s limited visibility and alleged associations with controversial figures. The club’s financial challenges further amplify scrutiny over this decision.
Despite criticisms, FC Barcelona maintains that it is not involved with any tokens related to ZKP. This situation highlights ongoing concerns about transparency and credibility in cryptocurrency sponsorships within sports organizations. (Source)
