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Ethereum Launches New Onchain Investment Products

Ondo Finance Expands Tokenized Investment Products with New Hire

  • Ondo Finance has appointed John Hoffman, former managing director at Grayscale, to lead product development.
  • Hoffman aims to build tokenized portfolios and expand offerings beyond stocks and Treasury notes.
  • The market for tokenized assets has surged nearly threefold in a year, exceeding $30 billion.
  • Citi forecasts that tokenized assets could reach $5.5 trillion by the end of the decade.
  • Ondo’s recent expansion includes over $1 billion in total value locked through its tokenized equities platform.

The hiring of Hoffman reflects Ondo’s strategy to create a trusted platform for managed investment products on blockchain technology. As major financial firms explore tokenization, Ondo positions itself as a key player in this evolving market.

With the market for tokenized assets surpassing $30 billion, Ondo’s initiatives signal significant growth potential in DeFi and traditional finance integration.(Source)

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