Ontario Bill Aims to Ban iGaming Advertising Amid Health Concerns
- Ontario Bill 107 proposes banning online gambling ads across TV, social media, and paid sponsorships.
- Fines for violating the ban could reach up to C$1 million for corporations, with a second offense leading to license revocation.
- The bill was tabled by Lee Fairclough and cleared its first vote in April, with further debate scheduled for mid-May.
- Calls to ConnexOntario’s mental health helpline have increased by 144% since the iGaming market launched in April last year.
- The Canadian Gaming Association opposes the bill, citing existing stringent marketing regulations in Ontario.
Bill proponents argue that online gambling is becoming a public health crisis due to increased addiction rates linked to promotional content. The proposal seeks to amend Ontario’s Gaming Control Act of 1992 as a response to rising concerns about gambling-related harm.
Despite the bill’s introduction, its passage remains unlikely due to political dynamics, with Ontario PCs holding a significant majority over Liberals in the legislative assembly. The ongoing debate highlights tensions between regulatory measures and industry growth within Ontario’s burgeoning iGaming market (Source)
