Instagram Launches Plus Subscription with Stealth Features

Meta Tests Instagram Plus Subscription with Exclusive Features

• Meta Platforms is testing Instagram Plus, a premium subscription offering exclusive features for everyday users.
• Features include extending Story lifespan by 24 hours, weekly Story spotlighting, and animated reactions like Superlike.
• The subscription is being tested in Mexico, Japan, and the Philippines, priced between $1 to $2 monthly.
• Instagram Plus targets everyday users, distinct from Meta Verified for creators and businesses.
• The move aligns with social platforms exploring subscriptions to diversify revenue beyond advertising.

Meta Platforms is trialing Instagram Plus in select markets to offer exclusive features for everyday users. The subscription costs between $1 to $2 per month and includes options like extending Story lifespans and sending animated reactions.