Visa Identifies Agentic Web as Major Payment Opportunity
- Visa’s Chief Product and Strategy Officer, Jack Forestell, highlighted the agentic web as a significant opportunity in payment technology.
- Agentic commerce involves AI agents autonomously handling shopping and payments, potentially managing 15-25% of US e-commerce by 2030.
- This could translate to $300-$500 billion in transaction volume by 2030, up from $3 billion in 2025.
- Visa’s strategy includes reducing payment friction, increasing transaction density, modernizing B2B payments, and expanding economic activity.
- Mastercard has launched its own Agent Pay platform, indicating a competitive race in agentic commerce infrastructure development.
Visa’s focus on the agentic web reflects a strategic shift towards AI-driven transactions, with potential to significantly increase transaction volumes and reshape the payments landscape.
Source (3.2)https://cryptobriefing.com/visa-agentic-web-payments-opportunity/?rand=59535
