Netflix to Integrate Generative AI for Ad-Supported Tier
- Netflix plans to use generative AI for interactive ads within streams on its platform.
- The ads will be featured in midroll and pause formats on the ad-supported tier.
- This tier, launched in 2022, currently has 94 million subscribers worldwide.
- Amy Reinhard, Netflix’s president of advertising, highlighted high engagement with midroll ads.
- Netflix aims to double its ad revenue by 2025 and will roll out AI-generated ads globally in 2026.
Netflix will introduce generative AI-driven ads to its ad-supported tier, which has reached 94 million subscribers globally. The company plans a full rollout by 2026 while aiming to double ad revenue by 2025.
Source (2.6)https://decrypt.co/320405/netflix-doubles-down-on-generative-ai-with-adverts-in-the-middle-of-streams?rand=52368
