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Aave Drops Avara Brand Keeps Core

Aave Labs Streamlines by Retiring Avara Branding

  • Aave Labs is winding down its Avara branding to focus on its core Aave stack.
  • The Family wallet, part of the Avara brand, will be sunsetted as part of this transition.
  • The Lens social protocol will continue under new stewardship despite the retirement of Avara.
  • Avara previously served as an umbrella brand for both the spun-out Lens and the Family wallet.

Aave Labs is consolidating its operations by retiring the Avara brand, which included consumer-facing products like the Family wallet and Lens social protocol. This move aims to streamline efforts and refocus resources on enhancing the core Aave stack.

The decision to sunset the Family wallet while continuing with Lens under new management highlights a strategic shift in how Aave Labs intends to manage its projects moving forward. Source

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