Ethereum NFTs Pudgy Penguins Toy Brand

Pudgy Penguins: From NFTs to Mainstream Success

• Launched in July 2021, Pudgy Penguins is a collection of 8,888 NFTs.
• The initial sale price was 0.03 ETH, approximately $90 at the time.
• Founder Cole Villemain was ousted in early 2022 after community unrest.
• Luca Netz acquired the project for $2.5 million (750 ETH) in early 2022.
• Pudgy Toys sold over 750,000 units, generating more than $10 million by May 2024.

Pudgy Penguins began as an NFT collection in July 2021 and gained mainstream success with licensed toys available at major retailers. After founder Cole Villemain’s removal, Luca Netz acquired the project for $2.5 million in early 2022. Under new leadership, Pudgy Toys sold over 750,000 units by May 2024, earning more than $10 million.