DAZN and ADI Predictstreet Partner for FIFA World Cup Engagement
- ADI Predictstreet, built on ADI Chain, will be integrated into DAZN’s World Cup streams, offering interactive prediction experiences.
- Gibraltar licensed Predict Street Ltd as a betting intermediary on March 26, marking the first such license in Europe.
- The partnership extends beyond the World Cup to DAZN’s broader sports portfolio, aiming for wider audience engagement.
- ADI Chain uses ZKsync’s Airbender technology and supports a dirham-backed stablecoin licensed by the UAE Central Bank.
- Despite its launch delay, ADI Predictstreet is not yet working with FIFA’s existing integrity-monitoring firms.
The collaboration between DAZN and ADI Predictstreet aims to enhance fan engagement through real-time predictions during live events like the FIFA World Cup. This initiative represents a significant step in integrating blockchain technology into mainstream sports broadcasting.
With Gibraltar’s approval of Predict Street Ltd as Europe’s first licensed prediction market operator, this partnership could set a precedent for future blockchain applications in sports betting and fan interaction. Source
