X Introduces Handle Marketplace with Premium User Access
- X launches a handle marketplace, allowing Premium users to buy or rent inactive usernames for up to $1 million.
- Priority handles are rentals and are revoked if users cancel their subscription, while Rare handles can be kept even after cancellation.
- The initiative aims to generate new revenue as advertising income declines, turning usernames into digital real estate.
- Users can add desired handles to a watchlist for notifications when they become available.
- Handles acquired through the marketplace are non-transferable and selling outside the platform is prohibited.
X’s new handle marketplace allows Premium subscribers to claim inactive usernames through a tiered system, aiming to capitalize on digital real estate as ad revenue decreases. Priority handles are rentals tied to active subscriptions, whereas Rare handles remain with users even after subscription cancellations.
This move by X formalizes an underground market that has existed for years, providing controlled access and pricing of sought-after usernames while preventing bots from snatching them instantly. (Source)
